As the cinematographer for this student ad film featuring Cadbury Dairy Milk Silk Desserts, my core objective was to visually translate the brand's indulgent and joyful message. This involved crafting a vibrant and appealing aesthetic through a bright and warm color palette, reflecting both the product's sweetness and the youthful energy of the narrative. Dynamic camera movement, employing smooth tracking and handheld techniques, enhanced the sense of spontaneity and engagement. Skillful balancing of natural and artificial lighting was crucial to highlight the dessert's texture and appeal while maintaining an inviting atmosphere. Close collaboration with the director ensured seamless execution of the visual concept, with effective shot composition and framing contributing to the overall narrative flow.
Special attention was paid to capturing detailed close-ups of the product, making it the star of the film. This project served as a valuable opportunity to refine my skills in visual storytelling, lighting, and camera operation, ultimately contributing to a creative and engaging brand narrative.
